Panasonic Evolta City
To introduce Panasonic's new mascotte for their batteries, Design Is Dead developed a Flash game where you had to build your own district within Evolta City and manage its energy usage. You could play against your friends on Twitter and Facebook and visit their districts. Every week, new buildings were introduced, allowing you to enhance your district on the go. The game was launched worldwide, of which 6 countries could also compete in a challenge to win bikes.
The city started off from the town center. There, you could see Evolta's statue and the town hall. From then on, each contestant received a district of 40 squares with a two roads crossing in the middle. Each district was added to the map, resulting in the biggest online zero emission city. This concept enforced Panasonic vision of green energy.
Goal of the game
The goal of the game was simple: make sure your district had a healthy balance between the population, the amount of work and the amount of entertainment, and make sure your city provided enough energy for itself.
You were introduced to the game by a set of challenges. Mr Evolta would guide you, helping you out and giving you tips as you progressed.
Each challenge introduced a new features in the game. You first learned to build, next to start earning energy, adding work stations, adding forms of leisure, and so on. One of the key challenges was connecting your district to the railway system so your friends could come and visit. Once that was done, you could see all the districts of your friends, and your friends could find your district.
By gaining energy throughout the challenges you could buy new buildings, and enhance your district. We connected this game to a big social media campaign where new buildings would be introduced every week.